MARIA
OLIVA
DIGITAL MARKETING STRATEGIST
01 A LITTLE ABOUT ME
Hi, I’m Maria.
The person
behind the
strategy.
I’m Maria, a digital marketer helping brands grow through e-commerce strategy and authentic storytelling. At Click Convert Pros, I manage 8 to 10 client accounts, bringing together SEO, email marketing, and content across channels.
My approach blends creative thinking with careful organization and attention to performance. I value strong client relationships and turning each brand’s story into marketing that connects with its audience and supports its business goals.
02 SKILLS & CERTIFICATIONS
A creative
mind.
A practical
toolkit.
The skills and tools I bring to every brand story.
Always learning.
01
E-commerce & Web
Shopify · WordPress · ShipStation
03
SEO & Analytics
Semrush · Google Analytics
02
Email & CRM
Klaviyo · Mailchimp · HubSpot
Sendvio · Beehiiv · Postscript
04
Creative & AI
Canva · ChatGPT · Claude · Higgsfield
COLLABORATION & WORKFLOW Notion · Trello · monday.com · Slack · Zoom · HubSpot · Claude · ChatGPT
Learning that supports the work.
03 EMAIL MARKETING
Designed to connect.
Audience insight, purposeful storytelling, and measurable response.
01 / NEWSLETTER
Sky Society
THE OBJECTIVE
Engage a community of 22K+ subscribers through a weekly newsletter for women in marketing.
THE APPROACH
Research trending marketing topics, reflect community interests, and shape each edition around the brand’s voice.
Click to enlarge email preview
REPORTED RESULTS
59.9%
Open rate
2.29%
Click-through rate
Built around
the community.
02 / PRODUCT RESTOCK
Nutrition Labz
THE OBJECTIVE
Re-engage subscribers and build product interest with a restock announcement.
THE APPROACH
Pair urgency-driven copy and subject lines with brand visuals, a mobile-friendly layout, and clear calls to action.
Click to enlarge email preview
REPORTED RESULTS
33.21%
Open rate
0.36%
Click rate
A timely message.
A clear next step.
05 WEB DESIGN
A home for every story.
Thoughtful page design. A clearer path to purchase.
Play the original website walkthrough. Use fullscreen for a closer look.
SHOPIFY / E-COMMERCE
Nutrition Labz
Made to feel
like the brand.
THE OBJECTIVE
Create custom product and blog pages that reflect a bold, performance-driven brand and improve the shopping experience for health-conscious customers.
THE APPROACH
Designed Shopify page layouts with SEO best practices, clear calls to action, and mobile usability in mind. Balanced the brand’s visual identity with an easier path from discovery to purchase.
REPORTED RESULT
3.02%
Sitewide conversion rate
Reported for the Nutrition Labz store, not an isolated design test.
A few brands I’ve worked with.
06 VIRTUAL EVENTS
Bringing people
into the experience.
SKY SOCIETY
Marketing
Experience Lab
A free virtual workshop connecting women in marketing through hands-on learning.
MY CONTRIBUTION
Designed and managed an Instagram paid campaign to reach new audiences and drive event sign-ups.
A shared space.
Fresh ideas.
Workshop concept preview
Inside the virtual workshop
Mock campaign
exercise
REPORTED EVENT RESULTS
450+
Total sign-ups
Organic + paid
193
Event attendees
$2.28
Cost per sign-up
Paid campaign
07 INFLUENCER MARKETING
The right voices.
A shared vision.
SKY SOCIETY
Career Affirmation Journal
Connecting a career-focused brand with creators who share its purpose.
MY ROLE
I independently researched creators, led gifted-collaboration outreach, and managed each relationship in HubSpot.
OUTREACH TO PARTNERSHIP
Creator research, personal outreach, and organized follow-through.
Creator content preview
Built on
genuine connection.
REPORTED CAMPAIGN RESULTS
20+
Creators researched & contacted
7
Confirmed collaborations
35%
Reported opt-in rate
01
Find the fit
Research and vet aligned TikTok micro-creators.
02
Start the conversation
Personalized outreach for gifted partnerships.
03
Build the partnership
Track every conversation from pitch to confirmation.
08 SEO & COPYWRITING
Written with purpose.
Found by the right people.
01
01 / NUTRITION LABZ
Product-focused article
Keyword research, useful product education, internal links, and clear calls to action.
31 organic sessions reported after publication.
02
02 / SKY SOCIETY
Search-focused blog
Semrush research, search intent, and a consistent brand voice.
03
03 / SKY SOCIETY
Podcast press release
Promotional storytelling that introduces the podcast and highlights women in marketing.
Research meets
storytelling.
09 GET IN TOUCH
Let’s create
something
meaningful.
Have a project in mind? I’d love to hear from you.
PHONE
LOCATION
Round Rock, Texas | Austin, Texas
Maria del Rosario Oliva
04 / SOCIAL MEDIA
Stories made to be shared.
From community-sourced stories to carefully targeted campaigns.
Play the original Reel
01 / COMMUNITY CONTENT
Sky Society: Marketing Girly Mentors
THE OBJECTIVE
Create relatable short-form Instagram content that connects mentors with the Sky Society community.
THE APPROACH
Submitted strategic mentor questions for community-sourced content. Responses were repurposed into Instagram ads and Reels featuring career advice from industry leaders.
REPORTED RESULTS
5K+
Female marketing audience targeted
Contributed to a community-sourced campaign aligned with Sky Society’s brand voice, distributed through Instagram Reels.
Real voices.
Shared experience.
Click to enlarge the event creative
02 / PAID SOCIAL
Sky Society: Marketing Experience Lab
THE OBJECTIVE
Promote the Marketing Experience Lab event through a paid Meta campaign to drive sign-ups from new audiences.
THE APPROACH
Set up and managed an Instagram ad campaign targeting cold audiences and optimizing for sign-up conversions. Adjusted targeting to improve cost efficiency.
REPORTED RESULTS
$2.28
Cost per sign-up
Paid ad campaign
450+
Sign-ups across
organic and paid efforts
The right audience.
A clear invitation.